Download A Creator’s Guide to Transmedia Storytelling: How to by Andrea Phillips PDF

By Andrea Phillips

The First How-To process advisor to Transmedia Storytelling

“Phillips’s ebook is a strong device for somebody who desires to make a occupation for him- or herself in the global of transmedia. via her tips, the reader is ready to comprehend the basics of transmedia and the ability it will possibly have while used with a compelling and powerful story."
―David Gale, govt vice chairman, MTV move Media

“Transmedia storytelling is a daring and intriguing new enviornment for creativity and innovation. . . . Andrea Phillips offers a compelling, considerate, and transparent advisor to a subsequent new release of creators during this medium. She demystifies the method and proves that you just, too, can push the envelope and join the way forward for storytelling.”
―Michelle Satter, Founding Director, Sundance Institute characteristic movie Program

“An first-class and fair-minded primer and survey of the underpinnings and fast-evolving ideas in the back of multiplatform narrative. Andrea Phillips is certainly one of a small handful of writers in a position to either working towards and obviously conveying the rules of transmedia storytelling. hugely recommended!”
―Jeff Gomez, CEO, Starlight Runner Entertainment

“A no-nonsense advisor for the fun-filled and surprisingly remarkable global of transmedia storytelling.”
―C. C. Chapman, coauthor of Content ideas and Amazing issues Will Happen

Includes Q&A classes with the world’s top specialists in transmedia storytelling

About the Book:

What is transmedia storytelling and what can it do for you?

It’s the buzzword for a brand new generation―a progressive procedure for telling tales throughout a number of media systems and formats―and it’s swiftly changing into the go-to approach for a wide selection of companies. in case you paintings in advertising and marketing, pleasing, or ads, transmedia storytelling is a must have software for pulling humans into your world.

Why do you want A Creator’s advisor to Transmedia Storytelling?

If you need to allure, have interaction, and captivate your viewers, you wish this e-book. Written via an award-winning transmedia writer and popular video games fashion designer, this ebook exhibits you the way to make use of a similar advertising instruments utilized by heavy-hitters reminiscent of HBO, Disney, Ford, and Sony Pictures―at a fragment of the cost.

You’ll learn the way to:

  • Choose the correct systems in your story
  • come to a decision even if to DIY or outsource paintings
  • Find and preserve a powerful middle construction group
  • Make your viewers a personality on your tale
  • Get the investment you need―and even make a revenue
  • Forge your individual profitable transmedia career

With those confirmed media-ready suggestions, you’ll find out how to generate must-read content material, must-see video clips, and must-visit web pages that would in simple terms develop larger as audience reply, give a contribution, and unfold the notice. You’ll create significant buzz with constructions reminiscent of trade fact video games and fictional personality sites―or even “old-fashioned” systems akin to electronic mail and speak to calls. The extra you hook up with your viewers and the extra you get them keen on the storytelling technique, the extra profitable you are going to be.

This isn’t the longer term. this is often now. this can be the way you inform your tale, contact your viewers, and take your video game to the subsequent level―through transmedia storytelling.

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Extra info for A Creator’s Guide to Transmedia Storytelling: How to Captivate and Engage Audiences Across Multiple Platforms

Example text

But to players, it didn’t feel like marketing at all. It seemed much more like one piece with the film—a single work telling just one sprawling and complex story. The Blair Witch Project hit the scene at about the same time. For 15 years, Blair Witch reigned as the most profitable independent film of all time; it remains a cultural touchstone even now. Blair Witch’s famous extended experience included the same kinds of complementary narrative we now see everywhere. Blair Witch filmmaker Mike Monello is a marketer today, and a cofounder of Campfire Media.

Indie creators like Dr. Christy Dena and Brooke Thompson expressed concern that this would freeze out some kinds of projects that feel like transmedia, but don’t meet the three-media rule, or those where multiple media are telling a single plot line, not three distinct stories. At the same time, groups like the PGA have no choice but to create a clear and objective definition for what transmedia means in order to decide who can qualify for their credit. The PGA isn’t the only example, either. Funding bodies like the Tribeca Film Festival must offer definitions to spell out who can qualify for grant money—and who can’t.

It’s already difficult to keep track of the novel ways in which creators are telling immersive stories today. It’s dead impossible to foresee the innovations in storytelling that new technology and new visionaries will give us in 5, 10, or 15 years. So it might take decades for the dust to settle. But there’s no sense in waiting for consensus on a complete definition before you start making something amazing yourself. There’s a lot of territory to explore, and it’s going to be just as much fun no matter what words we use to label our work.

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