Catalina Pons

General Manager

Catalina Pons is a doctor and also has an MBA.
Her professional career has been as a services and communication marketing executive and consultant for a number of different business sectors, as well as Entertainment Business, in international environments.

As Project Manager for the theatre group Fura dels Baus she participated in the staging of numerous plays, operas and special events, perhaps the most memorable of which was the Opening Ceremony of the Barcelona 92 Olympic Games, as well as made-to-measure events for a series of different companies, as part of their communications strategies (Pepsico, Swatch, Osborne, Mercedes Benz, among others).

She was also the Marketing and Communications Director of the ESADE Business School for ten years, during which time she put into practice an integral vision of business marketing and communication strategy. She has worked in press management, reputation ranking and relational marketing, directed towards the most influential opinion leaders.

Her extensive experience in the commercialisation of services, in the creation and production of events with a major repercussion and in digital marketing, have led her to found Pop Up Shops – Events To Sell, a new retail concept, based on the creation of temporary shops that are conceived as attractive events at which to offer customers unforgettable experiences. A world that brings the best of online and offline together in a single platform and responds to the needs of today’s consumers.


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Alberto Barbieri

Content Editor

Alberto Barbieri is a journalist, with expertise in the production and publication of content and Social Media Management.

During his professional career he has consolidated extensive experience of both traditional and digital press and has collaborated with a wide range of Spanish media outlets, including: TV3, Esports3, Lavanguardia, ElPaís, Radio Nacional, El Ciervo, La7.

Apart from his work as a journalist he has also taken part in the drafting of advertising campaigns and the organisation of events for both private organisations and public institutions. He has worked on the conception and production of contents, as well as publicising them through media campaigns, press conferences and media relations.

He is the creator and manager of corporate blogs and webs and has worked as a Community Manager for different companies and professionals. He works on the production of SEO-oriented content for the web.


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